Sponge deliver elearning for Diageo

Posted on Mar 04, 2014

Diageo logoDiageo, the world-leading premium drinks business recently selected Sponge to deliver an elearning course to communicate elements of the Diageo Way of Brand Building to their marketing staff.

In collaboration with Diageo, Sponge developed a 60 minute course to equip marketers with the skills needed to create effective work. Completing the course should result in smarter development of brand building, through the use of insights.

Diageo elearning features Merry Baskin

The elearning features a series of worldwide marketing campaigns, demonstrating great examples of marketing insights and the famous agency planner Merry Baskin, talking about the use of insights.

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