United Biscuits choose Sponge for elearning programme

Posted on Apr 30, 2014

case-study United BiscuitsUnited Biscuits have selected Sponge to develop an induction elearning course for around 7000 staff members in the UK and abroad.

The course will focus on the company’s strategy, culture, heritage and branding, to ensure all learners understand what United Biscuits stands for, where the company is aiming to be, and the part they play in its success.

United Biscuits are a leading global snack company

United Biscuits is one of the leading sweet and savoury snack companies in the world, with brands including McVitie’s, Jacobs and Penguin forming their customer offering. The elearning must be relevant to staff across the entire company including factory workers, shop floor staff and management.

Sponge Creative Director, Kate Pasterfield, said:

“The diverse audience helps to make this project even more exciting to develop and we are looking forward to creating innovative ways of engaging everyone with the culture and values of United Biscuits.”

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