Download: Why pharma needs an emotional reboot: Patient centricity revisited

Empathy in healthcare: treat patients, not diseases

Dr Claire Smart explores the concept of empathy in healthcare and examines the value of patient centricity in pharmaceutical training and communications, highlighting its power to change the narrative of a company and improve results.

This white paper is your starting point for reflecting on the patient voice and delivering greater value across your digital learning strategy.

Circle Claire Smart Sponge

About the author

Dr Claire Smart, Pharmaceutical & Life Sciences Specialist, Sponge

Claire has a PhD in vascular physiology/immunology and is a specialist in medical education, scientific communications and strategic planning for the pharmaceutical industry. 

She has 16 years’ experience in leading the development of medical education and training materials, including elearning programmes, clinical data presentations, patient information materials, digital marketing assets and web content.

Dr Claire Smart explores the benefits of a patient-centric approach for pharma and life science organisations.

Empathy is a powerful tool for healthcare professionals and it's something that a digital learning strategy can bring to your workforce.

The white paper includes:

  • What is empathy?
  • Empathy in healthcare, how it's used in the clinical context
  • The clinical benefits of empathy
  • How Pharma is going wrong
  • Patient centricity – more than just a pharma buzzword
  • How digital learning can maximise patient centricity
  • Industry case studies
  • Takeaways for healthcare training

Benefits of clinical empathy

A culture of care, where ‘clinical empathy’ leads to related physician behaviours towards patients, has demonstrated notable benefits in multiple clinical studies.

This infographic shows some of the diverse benefits attributed to clinical empathy. References to the studies are provided in the whitepaper.

Benefits Of Clinical Empathy

Download: Why pharma needs an emotional reboot

Patient centricity revisited

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