New Year, New Logo

Posted on Jan 09, 2019

Kicking off 2019 in style, Sponge debuts a new brand and logo. Reflecting the company’s rapid growth, international expansion plans and an already impressive global client list, the custom digital learning provider has dropped the ‘UK’ on its brand name revealing a fresh design for the New Year.

To accompany the updated logo and brand assets, Sponge has a new mantra, ‘seriously creative digital learning’.

Sponge Logo Red

Getting in shape

Many of us turn our attention to ‘getting in shape’ at the start of a New Year. As Sponge prepares to celebrate its 15th birthday in February, the company’s refreshed brand better positions the business to meet its ambitious growth targets.

Today, Sponge is one of the largest independently-owned custom digital learning providers in Europe, but the company is ‘shaping up’ to be a leading player in the global market.

Last year, Sponge opened offices in Bristol and Dublin – its first EU base - as well as expanding its London office and growing headcount at its Plymouth headquarters. Within the next three years, the company plans to grow its UK presence, open another office in Europe – this time on the continent – as well as expanding into the USA.

Sponge’s bespoke digital learning solutions, which include elearning, interactive videos, animation, learning games and virtual reality, are used in over 124 countries around the world. The updated brand mark recognises that, by its very nature, digital learning transcends geographical borders, enabling global brands to improve people and business performance regardless of where they are in the world.

Managing finances

As many of us resolve to ‘sort out our finances’ following the festive season, this usually means planning for and investing in the future – a focus shared by Sponge.

Since the company’s inception, Sponge has seen impressive growth, particularly over the past five years; the business has increased sales from £1.9m in 2014 to £8.2m in 2018 with a further 40% growth predicted for this year.

Last year, around 40% of Sponge’s revenue came from sales to companies outside the UK, and forecasts suggest that this will continue to grow in 2019 and beyond. The rebrand places the company in an ideal position from which to further explore overseas opportunities and increase sales.

New year, new career!?

A New Year often sparks a desire to find a more rewarding career. For the rebranded Sponge, 2019 represents a fresh opportunity to attract new talent, as well as focusing on retention of existing employees through investment in people and their personal growth.

Today, the company employs more than 120 people across five offices; this number is expected to increase threefold over the coming years. This month alone, Sponge welcomes no less than seven new joiners, and growth is expected to continue throughout 2019 with an ongoing recruitment drive.

Sponge is currently recruiting for 23 different job roles across all departments of the business, from learning design and project management to development, visual design, sales and marketing, research and operations, as well as HR, finance and admin. The company aims to recruit more than 80 people in 2019. Visit our careers page for more details.

Louise Pasterfield Portrait

Louise Pasterfield, founder and managing director at Sponge, said: “We’re thrilled to unveil our new brand and logo at the beginning of what promises to be a great year for Sponge. We feel that our refreshed look, which drops the ‘UK’, better reflects our global client portfolio, as well as our vision for the future direction of the business. The new design and mantra demonstrates our ongoing commitment to being ‘seriously creative’ in all that we do.

We’re very proud of our UK heritage, and Plymouth headquarters, but recognise the huge potential for growth in the digital learning sector in Europe, the USA and beyond. We’ve set ourselves ambitious but achievable goals; as we continue to innovate and harness new learning technologies for our clients, we see an exciting journey ahead.”

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