Communicating with confidence across an international UN workforce

UNFPA employees speak together with ‘One Voice’


Motion graphics

The goal of the United Nations Population Fund (UNFPA) is to deliver a world where every pregnancy is wanted, every birth is safe and the potential of every young person is fulfilled. With 3,000 staff working in 150 countries, it’s a challenge to ensure everyone is communicating the organisation’s aims and impact consistently. With mounting pressure on funding resources for development projects globally, it’s never been more important for the UNFPA to speak with a single voice. Having devised a new global communications strategy, the organisation needed to share it with new and existing employees in a way that would empower and inspire them.

Key Challenges:

  • Orientating new employees and building their knowledge on core strategy
  • Increasing confidence to communicate consistently    
  • Connecting to a diverse workforce in multiple languages
“By using creative, relatable characters from around the world, the elearning empowers employees to do their part in spreading the word about the work and value of UNFPA.”
Quote Rhea Stevens
Rhea Stevens Senior Learning Designer Sponge

The Sponge Solution

An immersion workshop at UNFPA HQ in New York enabled our creative team to understand the challenge, audience and existing content. We then set about designing a comprehensive online training programme called One Voice.

Using strong visuals, engaging video clips and authentic role-play scenarios, the online learning brings the UNFPA communications strategy to life for the organisation’s employees. It’s informative, bright and fun, enabling the global workforce to better understand the strategic purpose of clear and consistent communications.   

Bespoke animations, designed and created by our in-house team, convey key messages in a clear and engaging way.

Results Unfpa Mackbook Mockup

The module was released first in English, with French and Spanish versions following in 2016. More than a third of UNFPA staff have completed the digital learning programme, which is now a core requirement for all new starters in the organisation.


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