Rapid global compliance roll out for Tesco

Designing a flagship programme for modern learners

Learning strategies


Games & gamification

Comms & campaigns


Measurement & reinforcement

Thousands of Tesco employees worldwide take the specially designed Learning Leap every year as part of an award-winning compliance campaign delivering unprecedented levels of engagement.

Tesco runs an annual training programme, covering key compliance areas. The company was looking for a new way to make the experience better for its workforce and more effective for the business. Getting compliance right is important. Like any large retailer, there are strict regulations to comply with. Previous compliance elearning courses at Tesco had not always been fully effective, with staff saying that they were too long, unengaging and, at times, not relevant to their role. With 11 countries to reach in just six weeks, the challenge was on to motivate staff and improve mandatory compliance training across the company.

Key Challenges:

  • Reaching a large global workforce in a tight timescale
  • Motivating employees to engage with the training
  • Helping staff remember what they learn for longer
“We wanted to introduce a completely new training programme, one that would be engaging for staff, relevant to their work and have a positive effect on their behaviour.”
Quote David Ward
David Ward Regulatory, Ethics & Compliance Director Tesco

The Sponge solution

Our vision for Tesco was ‘Learning Leap’ – a business-wide campaign to help employees embed good compliance behaviours in their daily work. The starting point was a detailed review of the feedback from staff on previous compliance elearning. They described the old training as ‘laborious’, ‘too long’ and ‘irrelevant’ while others complained the training was viewed as a once a year event and there was nothing to help refresh their knowledge.

At the heart of Learning Leap is a fun and easy to understand narrative. Using this engaging framework, a whole campaign around bite-sized modules was created.

Branded emails and other marketing communications encourage staff to take part. A real time, animated leaderboard shows the number of learners at each stage of the training. It gives managers a visual update on progress and encourages healthy competition. The first finishers get a reward and line managers receive weekly emails telling them how well their team is doing. As part of this communication, managers can click on the names of those not yet completed and contact them directly with encouragement and support.

Once the main modules are completed, employees receive bi-monthly emails, known as ‘PiPs’, or ‘Putting into Practice’. These microlearning quizzes relate to the course topics and link to web pages containing further feedback and job aids. Learning Leap is now in its third year and continues to be Tesco’s flagship compliance programme.

Results Tesco Macbook Mockup
“PiPs reinforce the learning and provide an opportunity for people to put their training into practice. Results from the PiPs are encouraging, demonstrating that the learning is being retained.”
Quote Kate Nicholls
Kate Nicholls Head of Innovation Sponge


Learning Leap is hosted on Launch&Learn, our Learning Management System (LMS). It’s a fast and flexible way to deliver courses, so employees can complete the training anywhere with internet connection.

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“This suite of elearning modules has transformed the way in which we deliver compliance training at Tesco. During a four week period, we were able to successfully train thousands of staff members, which was a great achievement, and helps us to safeguard our reputation and protect the interests of our customers.”
Quote David Ward
David Ward Regulatory, Ethics & Compliance Director Tesco


Project awards

Best use of elearning to ensure compliance - Elearning Awards silver winner 2014  

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